PULSE Studios: Building a Community Through Dance
PULSE Studios is Calgary’s largest Hip Hop dance studio, rooted in authenticity and dedicated to preserving and promoting real Hip Hop and Streetdance culture. Founded by Tara Wilson — a passionate leader and community builder — PULSE welcomes world-class instructors year-round and connects with a thriving dance community of over 8,000 strong.
Project
Marketing Movez supports PULSE Studios with a well-rounded content and communication strategy designed to engage their vibrant dance community of over 8,000 contacts. Each month, we:
- Create segmented email newsletters tailored to 4–5 unique audience groups within the PULSE network. These newsletters include custom graphics and compelling, community-centered copywriting.
- Produce and edit monthly video newsletters, displayed on lobby TV screens to keep dancers and families informed and inspired while they wait between classes.
- Write and publish two monthly articles: one focused on SEO to drive organic traffic, and another spotlighting the people of PULSE — from founders and admin to teachers and students — sharing their authentic dance journeys.
- Provide monthly metrics reports to track engagement, performance, and continuous improvement opportunities.
Together, these efforts strengthen PULSE Studios’ brand presence, foster deeper community connection, and support growth through strategic, dance-focused marketing.
See how PULSE Studios connects with the Calgary dance community – Tap the arrows to view a sample newsletter!
Click below to watch a PULSE Video Newsletter
Results & Impact
The partnership between Marketing Movez and PULSE Studios has led to consistently high levels of engagement and community connection. Audiences are actively reading the monthly newsletters and featured articles, which has helped foster a well-informed and deeply connected dance community. With communications reaching people through email, the website, in-studio TV screens, and word of mouth, clients always feel in the loop — no matter where they are.
Email performance remains strong, with high open and click-through rates, along with impressively low bounce and unsubscribe rates. This shows that the content resonates with the audience and meets their needs. Most importantly, PULSE Studios is a happy, ongoing client who continues to trust Marketing Movez to support its marketing and communication efforts—evidence of a results-driven partnership built on creativity, strategy, and reliability.
Key Skills in Action
- Graphic Design – for custom email visuals and newsletter branding
- Video Editing – for monthly video newsletters shown in the studio lobby
- Photography Selection & Layout – for visual storytelling in emails and articles
- Brand Storytelling – to align content with PULSE’s identity and values
- Content Planning – to ensure a consistent monthly creative workflow
- Creative Direction – to maintain cohesive visual and messaging standards
Explore the designs driving engagement for PULSE Studios
Discover the people and purpose behind PULSE – View the blog gallery
Marc has been a great addition to my team. His approach is like having an extra brain and a boost of energy on my side. Everything is organized to a T, and his work has always exceeded my expectations. Marc is extremely good at meeting deadlines, and this has fostered a trust that has taken so much stress and so many tasks off my plate. I know Marc will do a great job. You can feel the passion and ownership in every piece of content. It’s like handing over your ideas and getting back gold!
Tara Wilson
Studio Owner, Hip Hop Ambassador, PULSE Studios
Reflection
Working with PULSE Studios has been an inspiring and fulfilling experience for Marketing Movez. Each month, we meet with Tara Wilson to align on upcoming news, events, and updates to be featured in the next newsletter. These meetings set the tone for a seamless workflow — from mapping out the newsletter content in Google Sheets to drafting the copy in Google Docs.
Once we’ve confirmed the direction, we begin by creating custom graphics, which are then linked directly to the newsletter plan. With full creative autonomy on the visuals, we’re able to design assets that are both on-brand and visually engaging. The written content follows next, with each news item crafted to reflect PULSE’s voice — clear, authentic, and community-focused.
Before moving into production, we always ensure Tara has reviewed and approved both the visual and written assets. Once approved, we build out the email and video newsletters, send a final draft for review, and schedule the release. After each campaign goes out, we closely monitor performance metrics — open rates, click-throughs, bounces, and unsubscribes — and use those insights to guide improvements in our next monthly meeting.
Beyond the strategy and structure, this project has been genuinely enjoyable. Creating the graphics and writing the content is not only fun but creatively energizing. Our favourite part? Writing the monthly articles that strike a balance between SEO performance and human storytelling — celebrating the people who make up the heart of PULSE.
Working with PULSE Studios has been nothing short of amazing. We’re proud of the work we’ve done together and look forward to connecting with more dance studios that value community, creativity, and strong communication — just like PULSE.
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