DVC Project – Storytelling Through Movement

The DVC Project (Dance Video Collection) is a cinematic film series that reimagines live dance performances as story-driven dance films. Led by Marc Generoso — who directed, choreographed, and edited all 33 films — the project merges professional filmmaking with dance artistry. Featuring over 100 dance families from Vibe Dance in Nanaimo and Urban Dance Connection in Campbell River, the DVC Project showcases the power of visual storytelling through movement.

Lights, camera, click – Watch the extended demo reel now!

Project

The Dance Video Collection (DVC) is a passion-driven film series led by Marc Generoso, developed before the launch of his formal marketing work. Tasked with reimagining traditional live dance performances, Marc transformed competitive and recital-ready routines into short cinematic dance films — each with a unique story line and character arc 

He scripted all 33 dance films, weaving narrative and emotion into every piece to elevate the performances beyond choreography. Marc assembled a dedicated film crew and pitched the concept to over 100 dance families across Vancouver Island, gaining their trust and support to bring the vision to life.

Once approved, the production was scheduled in waves — 10 films at a time — coordinated around the availability of both families and studio spaces to maximize efficiency. With the help of sponsors and the participating dance families, Marc oversaw the coordination of locations, props, costumes, and rehearsals, ensuring every detail supported the visual storytelling.

Post-production was a major pillar of the project. Each film underwent creative editing, colour grading, and visual effects to craft a polished, emotionally resonant final product. The result was a one-of-a-kind dance film series that blended movement with cinematic artistry.

Each year of the project culminated in a special screening for the Vancouver Island dance community, celebrating not only the dancers but the shared experience of creativity, storytelling, and collaboration.

Check out one of DVC 2016’s most ambitious films – The Making of Chi

Results & Impact

The DVC evolved into a transformative experience for dancers, families, and the wider Vancouver Island dance community. What began as a single creative experiment quickly grew into a community-wide tradition. The overwhelming success of the first project led to three additional production cycles — each featuring ten cinematic dance films, with the final series culminating in three specially curated films that brought the entire journey full circle.

For the youth involved, DVC was more than just a project — it was a chance to step into the world of storytelling and film. The experience sparked newfound confidence and creativity, with several dancers going on to pursue film and commercial work, inspired by their time on set. Parents and dancers alike cherished the opportunity to be part of something uniquely collaborative and meaningful.

The studio itself has seen significant growth, now serving over 500 dancers — a testament to the positive cultural impact and visibility DVC helped generate. Most importantly, the films created through DVC have become timeless keepsakes for families. These stories, captured through movement and lens, live on as treasured memories — replayed and relived for years to come.

Creative Skills & Tools Used

🎬 Film & Video Production

• Directing – Led and directed dancers on set to bring out emotion, clarity, and storytelling through movement
• Cinematography – Oversaw camera work, lighting setups, and shot composition to match each film’s narrative tone
• Scriptwriting – Wrote 33 unique short film scripts incorporating story arcs, character development, and pacing
• Creative Editing – Cut, arranged, and layered footage to tell compelling visual stories
• Visual Effects (VFX) – Enhanced scenes with cinematic effects to elevate storytelling and visual interest
• Colour Grading – Applied professional color correction and grading to give each film a polished, cinematic look

📣 Marketing & Communication

• Graphic Design – Created promotional assets for the film series, social content, sponsor decks, and screening materials
• Sponsorship Design & Coordination – Developed branded collateral to pitch and engage sponsors
• Community Outreach – Pitched the project to over 100 dance families and secured buy-in through persuasive communication
• Copywriting – Developed compelling project descriptions, pitches, and promotional messaging for families and sponsors

📅 Production Management & Logistics

• Project Coordination – Managed all logistics for 33 separate film shoots, including props, locations, and studio space
• Scheduling – Organized shoot dates that aligned with family and studio availability, running 10 projects at a time
• Team Building – Recruited and led a full film crew, assigning roles and ensuring smooth on-set operations
• Budgeting & Resource Management – Worked with available funds, sponsors, and volunteers to optimize production outcomes

🎭 Artistic Direction

• Creative Concept Development – Translated traditional performances into narrative-driven film concepts
• Choreography Integration – Adapted live choreography into film-friendly movement sequences
• Styling & Costume Coordination – Collaborated with families and sponsors to match wardrobe to each storyline

🎞️ Event Production

• Annual Screenings – Organized public viewing events for the Vancouver Island dance community, including setup, promotion, and hosting

Designed to inspire and inform, this sponsorship brochure helped secure vital support for the DVC Project.